Ballantine Communications Readying Texas Luxury Publication
Glossy magazine will be rolled out in three Southwest cities
We’re always happy to hear the L-word “launch” when it comes to a print publication, rather than the L-word “layoffs.”
Coming this spring from Ballantine Communications Inc., luxury magazine Dorado is aimed at affluent residents of Texas. Think of it as a Lone Star State version of Malibu’s The Robb Report, with a focus on the high-end amenities of an outdoor lifestyle. From the announcement:
The publication will be distributed to affluent homes and businesses in Dallas, Houston and Austin, which boast the highest concentration of visitors to the Southwest.
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