Search Engine Optimization

Are You Squandering Your Search Budget?

Headshot of Amanda G. Watlington, Ph.D.
By Amanda G. Watlington, Ph.D.

Google has your site on a budget. This is not just the budget that you set for your paid search ads, but this budget is one that Google controls for your organic search. Unless you are mindful of the ways that Google manages their resources and how this impacts your site, you may be squandering the organic search budget that Google allots your site. If you are dependent on search traffic from Google whether organic or paid, you need to consider how you might get more out of what is allotted to you.

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Headshot of Amanda G. Watlington, Ph.D.

Amanda G. Watlington, Ph.D.

Amanda is the founder of Searching for Profit, a search marketing strategy consultancy; and CEO of City Square Consulting, a management consulting firm. Amanda is an internationally recognized author, speaker and search marketing pioneer. Her consultancy focuses on using organic search to drive traffic to customer sites. She is an expert on the use of language for search. Her clients have included well-known and emerging brands.
The purpose of this blog is to provide insights and tips for how to use search profitably. It will cut through the volumes of information that threaten to overwhelm the busy marketer and will focus on what is truly important for making search work.

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