AOL, Publicis Group Expand Partnership Into Programmatic Video

Agencies can tap into premium reserve and private marketplaces

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AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the Publicis umbrella greater access to AOL's premium reserve and private marketplaces, as well as non-reserved video environments.

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