AMI Taps Amobee to Handle Mobile Advertising

Biggest publisher deal to date for company

American Media Inc., publisher of titles like Men’s Fitness, Shape and Star magazine, struck a partnership with mobile advertising company Amobee,  empowering the company to exclusively manage and serve all mobile, tablet and in-app advertising inventory for AMI’s brands. This is the biggest U.S. publisher deal to date for Amobee, which also works with clients like Accuweather and The Atlantic.