Amazon Licenses Loads of Viacom Content

Pact covers material licensed by Netflix in a nonexclusive earlier deal

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Hot on the heels of Verizon's announcement that it too would be entering the streaming content wars, Amazon has added a large library of Viacom content to its $79 per year subscription VOD service, Amazon Prime. Amazon will now stream MTV series including Jersey Shore, several seasons' worth of The Real World, and programs from Comedy Central and Nickelodeon including Chappelle's Show and SpongeBob SquarePants.

The two companies have been in something of an arms race for several months, with both inking deals with Disney-ABC TV in October.

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