Advertisers Keep It Real With 'Marie Claire'

Everyday working women from magazine's LinkedIn network replace models


Flip through the advertisements in any fashion magazine, and it won’t take long to notice a defining feature among the women shilling for lipsticks or shoes: They’re all stunningly beautiful, very famous, or both. But so-called “real women” have been slowly entering the territory of the professionally glamorous as brands attempt to relate to the woman who is more concerned with balancing her checkbook than maintaining a size zero.

Hearst Magazines’ Marie Claire is jumping on this trend with the May issue of Marie Claire@Work, its new, thrice-yearly supplement for working women that’s sent to subscribers in the top 10 markets.

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