3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR

It'll provide consumers a sense of control and security

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The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to the fore of global conversations, and savvy marketers are using this new legislation as a way to surprise and delight their audiences.