It’s a fairly common assumption that millennials don’t read print media because they’re all too busy browsing blogs, clicking on Facebook links and watching YouTube videos to crack open a physical magazine. Well, a new study from Condé Nast says young people's magazine readership is actually the highest it's been in decades.
“There’s a misperception about what’s going on with printed magazines,” said Scott McDonald, svp of market research at Condé Nast, who headed a similar study six years ago.
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