Verizon Calls on R/GA, Avenue A

NEW YORK Verizon Communications has tapped R/GA and Avenue A to handle its interactive advertising account following a review, a client representative confirmed.

Interpublic Group’s R/GA in New York and aQuantive’s Avenue A, also New York, will steer creative and media planning and buying, respectively, the client said.

The two shops replace Havas’ Euro RSCG Circle in Boston, which has held the business-to-business and business-to-consumer online account since Verizon’s formation from the summer 2000 merger of GTE and Bell Atlantic.