Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Independent Wieden + Kennedy today was tapped as global lead agency by Nokia’s mobile phone group, the client said.
All told, Nokia’s worldwide media spending is estimated in excess of $120 million, with total revenue of $30 million, sources said.
Wieden picked up nearly half that total when it was selected to handle the strategy/creative portion of the account. Geographic distribution and adaptation chores make up the other half and remain in play.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in