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NEW YORK Kmart has awarded creative chores on its estimated $200 million U.S. ad account to Interpublic Group’s DraftFCB without a review, the client has confirmed.
WPP Group’s Grey in New York had handled the business since August 2003. That shop will now assist in the transition to DraftFCB.
“We believe this agreement with DraftFCB will move Kmart a step closer toward its goals for the business and the brand,” said Bill Stewart, Kmart’s CMO, in a statement.
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