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Media Exec Joins Agency; Other Staffers Added for New Accounts
NEW YORK–Deutsch has hired Peter Gardiner, a media director and managing partner at Bozell, New York, as evp, director of media services, effective July 17.
He replaces Steve Soldano, who left in April. Gardiner reports to CEO Donny Deutsch, who said, “He’s a great leader and has a great media mind and is going to fit in here well.”
Deutsch added that he particularly admired Gardiner’s media-planning strategy for Bozell on the “Got Milk?” campaign.
In turn, Gardiner, 43, said of his new colleagues, “I fell in love with the senior team’s philosophy of integration.
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