Unilever Sells U.S. Laundry Business

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Global private equity firm Vestar Capital Partners today acquired Unilever’s North American laundry business for $1.08 billion in cash.

Brands such as Snuggle, Wisk, Surf and Sunlight will now be marketed and handled under a new company, The Sun Products Corp., which was formed when Vestar Capital Partners merged its business entity, Huish Detergents, with the newly acquired brands. Based in Salt Lake City, Huish Detergents is the largest manufacturer of private label detergents and fabric softeners in the U.S.

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