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The New York office of TBWA\Chiat\Day seems to be stringing together quite a few wins.
Less than two months after adding creative responsibilities for Travelers Insurance and Amway's Nutrilite, the office has landed Thomson Reuters' global creative business, sources tell Adweek. Revenue on the latest win is estimated at $2 million.
The first-quarter wins are much needed, given that the office's Being unit was cut from Kraft's creative roster late last year. The unit worked on brands like Planters and Kraft salad dressings.
Thomson Reuters' selection came after a review in which there were a handful of finalists, sources said.
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