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Goodby, Silverstein & Partners has replaced Ogilvy & Mather as TD Ameritrade's lead creative agency.
The selection came after a review that had been narrowed to Goodby in San Francisco and Mullen in Boston. Ogilvy had handled the business, which includes advertising, digital and direct marketing, for 14 years.
TD Ameritrade's media spending totaled $165 million last year, according to Nielsen. That figure does not include online spending.
Traditional and digital media duties were not in play and remain at MediaVest and Neo@Ogilvy, respectively.
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