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CANNES, France—A remarkable Soundcloud campaign from Grey Germany, marking the 25th anniversary of the fall of the Berlin Wall, picked up the Radio Grand Prix here tonight on an impressive night for the WPP network.
Soundcloud's Berlin headquarters are situated where a portion of the wall once stood. So, Grey embarked on an "acoustic reconstruction" of the wall through Soundcloud itself:
The agency created a seven-and-a-half-minute sound file that was designed in such a way that the wavelengths of the different sections created a visual image of the wall itself, including its watchtowers.
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