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Big agencies generally prevail when major marketers consolidate their brand assignments at fewer players, as was the case with Johnson & Johnson’s recent creative review, which chiefly benefitted the likes of BBDO and JWT.
This time, there was one little engine that could, however.
Roberts + Langer DDB, a one-office shop in New York with 52 staffers and about $25 million in revenue, landed two brands that last year collectively spent more than $40 million in media: K-Y and Rembrandt.
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