This San Francisco Agency Wants to Fix Everything That's Broken About Client Contracts

Partners in Crime builds on the death of the AOR

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Many clients don't want agencies of record anymore or loosely affiliated networks of freelancers to satisfy their marketing needs. Stephen Goldblatt is proposing a solution that diverges from both models.

In his more than 20-year career in advertising, Goldblatt has worked at companies ranging from traditional creative agencies like DDB to more ambiguous entities like West, the consultancy run by former Apple marketing chief Allison Johnson.

Goldblatt, who was named among Adweek's Top Creative Minds in Digital in 2011 while serving as executive creative director at EVB, based his newest venture, Partners in Crime, on his varied experiences in the agency world.

"There's a reason our logo is a handshake," Goldblatt told Adweek.

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