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Pepperidge Farms is now offering a vegetable-infused version of its classic Goldfish snacks. The new Goldfish Garden Cheddar crackers contain a third of a serving of vegetables.
The veggie crackers are part of a “stealth health” trend that has been growing for years in cookies, crackers, chips and fruit snacks, according to Krista Faron of Mintel Research. “Starting in about 2007 we really saw it take off . . . This idea of sneaking those healthy ingredients in so that your kids won’t know the difference,” she said.
Goldfish
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