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Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign.
"Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.
An anthem spot from The Brooklyn Brothers heralds the season's March 6 kickoff and touts Sunday telecasts on ESPN, FS1 and Unimás. The ad mixes high-octane game footage with shots of fans jumping to their feet and rocking the stands.
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