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Nordstrom has found a new agency for its media account.
Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last year and more than $15 million in the first half of 2014, according to Kantar Media.
In a statement explaining the hire, Nordstrom chief marketing officer Brian Dennehy cited the WPP Group shop's experience "successfully using data to enable smart business decisions, which reflects our own efforts to improve how we communicate with our customers."
The other finalists for the business, which also includes Nordstrom Rack, could not be ascertained.
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