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Hearst has announced that it plans to roll out large-size, interactive ads developed by AOL. Hearst will sell the ads—which will run in sites including Cosmopolitan.com, MarieClaire.com, and Esquire.com—to clients, and pay a technology fee to AOL.
The ads, created by AOL display unit Pictela, are about four times the size of regular online ads. Each offers three interactive elements, like games, polls, videos, and coupons, which work within the ad itself—users don’t have to leave to go to a separate page.
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