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General Mills has picked a unit comprised of both 72andSunny and innovation shop Redscout as its lead agency in the U.S. after an extended review. The second portion of the review, which will establish a separate roster of agencies handling project-based work for GM, has not yet concluded.
The two MDC Partners agencies won lead status on the food giant's account, which remains one of North America's largest, in a "unique partnership model" that combines 72andSunny's creative work with Redscout's brand strategy offering.
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