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Nestlé is moving U.S. creative duties on its Lean Cuisine brand, which Euro RSCG has handled for more than a decade, sources said.
The brand’s major media spending totaled $30 million last year, and more than $40 million in the first nine months of 2010, according to Nielsen. Those figures don’t include online spending.
Sources expect Nestlé to hold a pitch for the business, though it may be limited to roster shops. Agencies that work for Nestlé include WPP Group units JWT and Ogilvy & Mather, Interpublic Group’s McCann Erickson and Publicis Groupe’s Publicis.
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