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Just because marketers are moving campaigns onto mobile devices, as well as Twitter and Facebook, doesn’t mean the government will give them a pass when it comes to making sure ad disclosures and disclaimers are clear and conspicuous.
But figuring it out could be a challenge. The long-awaited updates to the Federal Trade Commission’s Dot-Com Disclosures offer a lot of helpful advice, but add up to more “don’ts” than “do’s”—leaving it up to marketers to put the guidance into practice.
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