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Publicis Groupe's two largest Detroit-area agencies have announced plans to merge into a single unit dedicated to serving their shared General Motors accounts including GM and Buick.
"After years working together on General Motors in Southeast Michigan, DigitasLBi and Leo Burnett will come together as a united partnership—Engage M-1 (reflecting the central roadway of Detroit)—serving our General Motors clients including Buick and GMC," said a Publicis spokesperson.
The spokesperson also told Adweek that both shops will retain their respective offices and agency brands and that the newly combined team "shares a mission of providing world class work to our clients."
This news follows an April report regarding a blind RFP which sources called "outreach from General Motors on behalf of its Buick and GMC brands."
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