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Saatchi & Saatchi has taken a bite out of mcgarrybowen’s Chase account.
Chase has selected Saatchi to handle traditional, direct and digital advertising for the Chase Sapphire credit card, which the company launched in 2009. The card targets high-income consumers and competes with American Express’ Gold Card, among others.
Media spending behind Chase Sapphire has ranged from more than $30 million in the launch year to about $70 million in 2010, according to Nielsen. In the first 10 months of 2011, spending totaled nearly $48 million.
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