Calling Mr. Hathaway

Saks and Fairchild’s 'Footwear News' revive David Ogilvy’s eye patch icon

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For the average Saks Fifth Avenue customer, it might seem a bit strange that the male half of the glamorous couple starring in the department store’s latest Sexy Shoes magazine—a custom publishing effort between Fairchild's Footwear News and Saks—happens to be sporting an eye patch. But advertising buffs will notice a distinct similarity between Saks’ male model and another famously eyesight-challenged gentleman: David Ogilvy’s “Man in the Hathaway Shirt.”

For the uninitiated: While working on an ad campaign for shirt manufacturer C.F.

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