Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Axe on Wednesday killed a campaign from DDB Puerto Rico that dealt in regressive, simplistic notions of male-female relationships, signaling once again the Unilever men's personal care brand's newfound preference for more grownup messaging about attraction.
DDB launched the campaign, "Sexy Beast," last week and pitched it to media outlets on Monday. Adweek's AdFreak blog panned the campaign on Tuesday, and by Wednesday the landing page was gone (pushing visitors to the brand's Facebook page instead) and the campaign's YouTube video had been removed.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in