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This, Internet. This is the most interesting man in the world. Is he stunningly handsome? Is he uncommonly svelte? Is he well dressed? Or dressed at all? In fact, he is not. Yet even the hot girl in the short shorts and the bikini top at 0:59 can't resist his magnetism.
This Southern Comfort advertisement, from Wieden + Kennedy in New York, is headed for some great press, folks—and not because it's necessarily going to win every award at Cannes, but because this dude looks like most of us guys here in the journalism world, and he is holding a glass of liquor.
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