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In its advertising, GE usually sticks to one of two themes. There are the "cool technology stunt" ads ("Drop Science," "#SpringBreakIt") and the "human face of technology" ads ("Childlike Imagination," "Kumiko's First Ultrasound"). In both cases, you're left feeling pretty good about the world and/or impressed with the stuff GE is coming up with.
This is not quite the case with BBDO New York's latest GE spot, "Ideas Are Scary." While it ostensibly has a happy ending, there's a good chance that it will leave you mildly unsettled, if not deeply disturbed, by humanity's callousness.
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