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He's a maniac, maniac on the (exceedingly grimy) floor. And he's dancing—in a new ad for Reckitt Benckiser cleaning products brand Cillit Bang—like he's never danced before.
"Maniac," the infuriatingly catchy tune from the seminal '80s flick Flashdance, provides the soundtrack for this very memorable spot from BETC Paris.
In the film, Jennifer Beals—just a steel town girl on a Saturday night!—displays some supremely sexy high-steppin'. (Or her body double does, at any rate.) In this case, dancer Daniel Cloud Campos struts his stuff as "The Mechanic."
Tasked with cleaning a grungy garage, our hero adjusts his earbuds, grabs a Cillit Bang spray bottle, and proceeds to buff, polish and generally sanitize the place from top to bottom.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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