Ad of the Day: Dell

Y&R dreams up an alternate universe in its latest spot for the computer maker

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This Dell spot from Young & Rubicam in New York is barely a Dell spot, but that's sort of what makes it work as entertainment, if not particularly as advertisement.

It's the latest in the "Power to Do More" series, which previously brought us Annie, the girl who could fly. In the new spot, we meet Thomas, "creator of an alternate universe." Directed by Bjoern Ruehmann, it's a lot of fun to look at (there are behind-the-scenes shorts for those suitably enchanted by the CGI characters)—especially the nervous rabbit, whose only pleasure in life seems to be the acquisition of a second ear, courtesy of Thomas Wilks, our budding-graphic-novelist protagonist.

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