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A generation ago if you asked a marketing chief to describe effective branding, he or she might have talked about a good TV spot or in-store promo. But ask winners of the 2013 Adweek Brand Genius Awards, and here's some of what you'll hear: "an authentic, compelling social experiment," "an approach that's a bit disruptive," "being comfortable with feeling uncomfortable." Marketing has broken through the old boundaries, and one thing is certain: It took risk-taking, visionary individuals like these to get it there.
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