Digital Magazines

Correction ... and Why The Nook is Promising

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By Thea Selby

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

CORRECTION: In an earlier post, I mentioned that Zinio is unable to create slideshows as part of their platform. This is incorrect. Zinio offers a variety of software solutions to help publishers create their own slideshows to the specs needed for tablet and desktop.

I’m really excited that we have the Nook out there. Not just because it’s yet another device that you can access digital magazines on. Not just because it’s priced to be affordable for many people and is in color.

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Headshot of Thea Selby

Thea Selby

M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical 'call-to-action' marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.

She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.

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