Platforms

YouTube Shorts Fund to Get $100M to Creators Over 2021, 2022

The TikTok and Instagram Reels clone came to the US in beta in March

The Google-owned video site began beta-testing Shorts in India last DecemberYouTube
By David Cohen

May 11, 2021

YouTube is betting $100 million on TikTok and Instagram Reels clone YouTube Shorts being around for a long time—or at least through 2022, anyway.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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