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YouTube is betting $100 million on TikTok and Instagram Reels clone YouTube Shorts being around for a long time—or at least through 2022, anyway.
The Google-owned video site unveiled the YouTube Shorts Fund Tuesday, saying that $100 million will be distributed to creators over the course of 2021 and 2022.
Creators cannot apply to the YouTube Shorts Fund for money to help them with production: YouTube will actually reach out to “thousands” of creators whose Shorts received the most engagement and views and reward them, asking them to share feedback, as well, so it can improve the experience.
YouTube said creators do not have to be part of the YouTube Partner Program, adding that the YouTube Shorts Fund is open to all creators producing original content for Shorts and adhering to the video site’s community standards.
YouTube
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