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YouTube rolled out new pages for hashtags this week, giving users a new way to discover related content.
Viewers who clock on a specific hashtag on YouTube, either via desktop or the Google-owned video site’s mobile applications, will be taken to a dedicated page that displays videos with that specific hashtag, sorted to keep the “best” ones at the top, although YouTube did not clarify what it meant by “best.”
Prior to the rollout, when users searched for or clicked on hashtags, they saw a combination of content using that hashtag and other related content.
The new hashtag landing pages are not directly accessible via search, but viewers can go to the landing page for the hashtag of their choice via URL, such as by typing youtube.com/hashtag/teamtrees