Who or What is a Publisher in the 21st century? Is it You?
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I think our publishing industry is at a crossroads that we have been approaching for quite some time, at least since 2007 and surely since 2010 with the introduction of the iPad. Perhaps Mary Berner, CEO of the MPA, has it right when she now calls our former publishing houses Magazine Media.
In this day and age how would you define a magazine publisher? We are no longer what we once were, because our readers and, most importantly, our revenue streams are very different.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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