What Can We Learn from Getty’s New Free, Embed Model?
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Getty Images made an interesting content-usage model announcement last week. After years of playing whack-a-mole with everyone who’s ever stolen one of their images, Getty decided to embrace the free model for a portion of their library. You’ll find additional details on this here and here.
As a wise man once said, you can significantly reduce piracy if you make your content available at a reasonable price and in a convenient format.
OK, free is a pretty radical price and of course piracy evaporates when content becomes free.
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