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Shifting over to a RIP-once digital workflow involved a great deal of training at PC World: Bringing RIPping and proofing in-house meant that Linda Manes Goodwin, vice president of manufacturing for PC World Communications, San Francisco, and her staff had to learn to handle tasks such as preflighting, PostScripting, RIPping and proofing files.
Manes Goodwin is convinced that computer-to-plate printing is where the industry is headed because it improves quality. While her determination is one factor driving her conversion forward, she also points out that she has felt able to achieve it because of the competence of her staff—especially in working with computers and software.
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