This Vietnamese Publisher Is Expanding to Target 5 Million Ex-Pats in the US and Beyond

The digital media company reaches 20 million readers monthly


News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K.

Based in Ho Chi Minh City, Vietcetera employs over 100 full-time staff and has grown an audience of 20 million monthly readers, according to the publisher. It is on pace to generate $3 million in revenue by the end of 2022, but its multiyear ambitions are grander, said CEO and co-founder Hao Tran. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in