USA TODAY’s Head of Consumer Products on Delivering Value to Readers & Advertisers

While many national media companies put up paywalls, USA TODAY is sticking to an advertising-supported model. That means it’s critical for the major news outlet to please readers and advertisers, a balancing act that presents its own challenges.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in