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USA Today has amped up the features on its subscriber-focused crossword app, with a monthly $5.99 price tag, all in an effort to drive new, younger subscribers and keep churn down. While a paid-for tier previously existed, the publisher plans to expedite growth with new features and incentives.
“We’re evolving as a media company from a primarily ad-driven model, for decades, to being a customer-obsessed subscription model,” Gannett chief marketing and strategy officer Mayur Gupta told Adweek.