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When Technology Review‘s Jason Pontin called publishers’ love of apps a “delusion,” he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5, responsive design and the mobile Web.
Can this really be true? While some publishers are moving beyond the “walled garden” approach of the app marketplace, others point to the massive dominance of the Apple App Store and Google Play ecosystem and see iOS and Android apps as the best cure for the discoverability challenge.
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