Twitter Tests Upvoting, Downvoting on Replies

The former are shown as likes, while the latter are not publicly displayed

Discover exciting ways to capitalize on the power and passion of the sports community at Brand Play: The ADWEEK Sports Marketing Summit. Register today to join us in NYC or virtually on May 9.

A touch of Reddit is being tested on Twitter, as the social network said in a tweet Wednesday that it is experimenting with allowing users to upvote or downvote on replies.

The test is running with some iOS users, and Twitter said upvotes will be shown as likes, while downvotes will not be displayed publicly.

Twitter said, “We’re testing this to understand the types of replies you find relevant in a convo, so we can work on ways to show more of them.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in