Twitter Sashays Into the Creator Economy

The social media site's new tipping feature signals a broader shift towards a creator-first platform

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The lines between user and influencer are blurring rapidly, even for social media companies like Twitter that have been frankly unaccustomed to treating their most popular users as creators. Twitter, which will soon allow creators to paywall their tweets as part of its Super Follow feature, has just started to roll out a tipping system to get the money flowing.

Tip Jar kicks off a new flow of capital between users, getting them comfortable with transacting on the platform while Twitter girds its own media ecosystem, preparing additional paid products like a sitewide subscription service.



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