Tumblr Adds ‘Hide Sensitive Content’ Toggle to iOS App

The platform continues its efforts to remain eligible for download via the Apple App Store

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Tumblr added a Sensitive Content toggle to its iOS application, continuing its efforts to keep the app eligible for download via the Apple App Store.

The platform said late last December that it would restricting access to specific types of sensitive content, including personal blogs that are self-flagged as “mature, via its iOS app.

The new toggle enables Tumblr users to decide whether or not to see potentially sensitive content via the iOS app.

The “Hide Sensitive Content” setting will be enabled by default, meaning that posts with sensitive tags will be filtered from recommendations, blogs that are explicit in nature will continue to be blocked on iOS and search results with sensitive tags will be blocked, a well.

Disabling

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in