Publishing News

The Benefit of 
Tracking Trends

Headshot of Bob Sacks
By Bob Sacks

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

I will confess to my readers that in the boom of the 1990s I did a fair amount of day trading in the stock market. I was pretty good at it, but let’s keep that between us multithousand readers, and no one tell the IRS. Actually I’m just kidding about that part; I always considered them a silent partner in all my operations.

One of the things I learned, and the tip that I would like to discuss with you in this annual tips and tricks issue, is the concept of trend analysis.

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Headshot of Bob Sacks

Bob Sacks

Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.

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