Tips and Insights on Choosing the Right Circulation Vendor

SpecComm International is a publisher of 16 magazines and guides for both the b-to-b and consumer markets. Founded in 1981, the Raleigh, N.C.-based company also produces a host of newsletters, Web offerings, research and analysis, and data and custom media products. After investigating and negotiating with nearly 10 circulation vendors over the course of this past year, SpecComm announced this week that it settled on ARGI, a provider of subscription fulfillment, reader service and database marketing solutions headquartered in Montvale, N.J.

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