Time’s NFT Covers Sold at Auction for $435,000

The publisher is the latest to explore how NFTs fit into their brand

For Time, auctioning covers as NFTs is just the beginning.
For Time, auctioning covers as NFTs is just the beginning. TIME

At the beginning of this week, Time Magazine announced it was auctioning three of its covers as non-fungible tokens (NFTs), one of the latest media companies leaning into the hype around digital collectibles and cryptocurrency.

@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.